Aim: Carphone Warehouse wanted to make it easier for its customers to afford the latest smartphones. Brief: To create a simple customer journey where customers can trade in their old phone and use the […]
Virtual Reality: Nintendo’s next disaster or gaming’s holy grail
Virtual reality – or, as the cool kids these days like to call it, VR – famously died a long, slow death many years ago only to resurrected in recent years thanks to devices such as the Oculus Rift and PlayStation VR. It’s perhaps a little too early to brand it a full-scale comeback; the support of the mainstream player will be essential and the high cost of entry could make it a niche proposition, at least in the short term. Ironically, if there’s one company that has the power to turn the casual player on to VR once more, it’s the one which has historically been the most dismissive of the tech.
Play-Doh: From Wallpaper cleaner to toy icon
Did you know Play-Doh was originally a domestic cleaning product? It began life as an industrial wallpaper cleaner, but one ingenious lightbulb moment later and it became a worldwide playtime phenomenon.
Emulating Einstein: Can you learn to become a genius?
Are you waking in the middle of the night with pangs of underachievement, sweats of mediocrity, and feelings of self doubt? If the answer is yes then we have a solution. Set the bar a little higher and become a bona fide genius. All it takes is a little practice, patience and perseverance. Read on for the simple three step plan to become a genius.
Royal Request to Design Icon: A history of the football boot
From one perspective the football boot is purely a tool, but the world’s most famous football boot has become a collectible fashion accessory, won design awards and paved the way for new technologies and textiles for the rest of the fashion world.
Nevo Balade Parisienne edition: a stylish smartwatch you won’t be ashamed to wear in public
As life-changing as some of the latest wearable gadgetry is, some of it is downright ugly. Not the Nevo Balade Parisienne edition. Soon to be available in four new styles, the latest in the line of stylish Swiss-powered wearables offers all the elegant design cues and tracking abilities of its predecessors, with a few aesthetic enhancements to boot.
Exclusive video: Forza Motorsport 4 car audio capture
Ever wondered how the roaring sound of car engines you hear in-game are recorded and transferred there in the first place? As part of our behind-the-scenes tour of developer Turn 10 Studios, we saw first-hand just how it’s done for incoming Xbox 360 racer Forza Motorsport 4. We wanted you to see too, so we’ve recorded a video. Ear plugs at the ready?
Super Mario 3D Land review
Super Mario is back in another highly imaginative mushroom-stomping adventure. This time in 3D. Super Mario 3D Land is the first original Mario title for Nintendo 3DS. The good news is that it’s been worth the wait. The red-capped plumber always delivers, and here he is in a game worthy of owning a 3DS for alone, says Stephen Ebert.
Hands-on with Olympus’ Pen E-P3: A retro camera with a high-tech twist!
Earlier this week, Olympus officially revealed its awesome new Pen range of Micro Four thirds cameras – a trio of record-breaking cameras kitted out with “the world’s fastest autofocus” for snappers with interchangeable lenses. The Pen E-P3, Pen Lite E-PL3 and Pen Mini E-PM1 are part of Olympus’ grand plan to turn even the most pathetic amateur snapper into a master of the craft.
Game Therapy: Helping the disabled to play
Be thankful next time you pick up a joypad, for thousands of disabled and colour blind gamers it’s “Game Over” before they can even hit the start button. But now games developers and charities are pulling together to develop new technologies and ways of playing to make sure nobody is left out.
Stephen Ebert 