Aim: Carphone Warehouse wanted to make it easier for its customers to afford the latest smartphones. Brief: To create a simple customer journey where customers can trade in their old phone and use the […]
Technology, gadgets, video games, home interiors & style
Royal Request to Design Icon: A history of the football boot
From one perspective the football boot is purely a tool, but the world’s most famous football boot has become a collectible fashion accessory, won design awards and paved the way for new technologies and textiles for the rest of the fashion world.